農夫市集新開張

台地農夫市集單週六林口運動公園開張

2010觀音觀鷹活動期間為4/10(六)、4/11(日)、4/18(日)、4/25(日)、5/2(日)，活動包括生態寫生比賽、自然生態解說導覽、闖關互動摸彩遊戲、美味農夫市集等趣味與知性兼具的活動，適合大小朋友一同徜徉觀音山。4/10(六)結合生態園區及農夫市集辦理開幕式，只要上山填寫摸彩券，當天就有機會將小摺腳踏車、MP3及農夫市集禮券等多樣好禮帶回家！

本月25、26日兩天，在台中市著名的自然人文新地標—勤美誠品綠園道，
將會舉辦國內有史以來最盛大的綠色嘉年華，
邀請國內在地有機小農、致力環保的各界歌手(林宜融、蕭賀碩、好客愛吃飯樂團…)、環保手作達人，
精心策劃農夫市集、創意市集、樂活音樂會、綠色影展、綠色資訊站等五大主題，
藉此推廣「有機樂活」與大地共生的新生活概念。

有鑑於農夫市集、創意市集、有機公平交易的生活方式，歐美已風行多年，

甚至連鄰近我們的日本，也早就悄悄追上世界的腳步，

今年東京的地球日，就在代代木公園舉辦了第九屆「地球日市集」。

相較於日本在綠色生活交出如此高規格的成績單，

我們很希望讓台灣這片土地上的人都知道，其實台灣也有許多耕耘有成的有機農夫市集，

他們放棄對人體、土地有害的栽種方式，希望還給大地、身體一個最健康平衡的狀態，

希望透過這場媲美東京與歐美的綠色嘉年華活動-「Green Market!綠色藝術市集」，

能由台中市拋磚引玉，引起全國環保樂活愛地球的多方迴響。

因為不只是透過有機飲食，連資源回收創意作品、音樂欣賞…其實都是可以表現環保概念！

2009 GREEN MARKET!綠色藝術市集

英國設計環保天燈Skyorbs

每年放天燈都引來環保垢病; 英國設計的環保天燈Skyorbs, 高106公分, 底部直徑40到60公分, 多種造型多種顏色, 單價由1.5英磅起.
該產品的環保設計中. 燃料是回收佛寺廢棄蠟燭再製, 最有創意.

via : springwise, 2 November 2010 .
Eco-friendly alternative Chinese Sky Lanterns

• 100% biodegradable – no polution to the environment
• Easy light non-drop fuel cell, made with the wax of disgarded Buddhist temple candles
• No metal parts – no threat to wildlife or farm animals
• Recyclable packaging

環保省思記錄片

英國channel 4,上映一部環保省思記錄片, 訪談多位知名環保運動健將與學者.

任何運動都是少數先行者正反多元爭辯探究,但是 ,多數民眾渴望簡單結論(沒有足夠知識,興趣與時間去思索.).
 在這兩者中間, 聰明的企業家冒險摸黑前進, 行銷工作者搖旗吶喊, 廣告作品指揮交通, 引導消費動向.

What the Green Movement Got Wrong: The Debate
Via : treehugger,Nov 4,2010. from channel 4, Nov 4, 2010.

As author and environmentalist Mark Lynas says, 'Being an environmentalist was part of my identity and most of my friends were environmentalists. We were involved in the whole movement together. It took me years to actually begin to question those core, cherished beliefs. It was so challenging it was almost like going over to the dark side. It was a like a horrible dark secret you couldn't share with anyone.'
However, several of the "talking heads" in the show which is airing tonight say that the filmmakers misrepresented its focus. According to The Guardian, Adam Werbach, says that the final version does not represent his views and he wants his bit taken out.
Now Werbach is no slouch: He is the Chief Sustainability Officer for Saatchi & Saatch and a contributing writer for TreeHugger and The Atlantic.

垃圾食品行銷六大技倆

垃圾食品公司在抵制壓力之下, 發展出因應對策, 不然怎麼對股東交待?

via : PlanetGreen,By Care2.comWed Nov 3, 2010 12:26

6 Tricks Used to Sell Junk Food :
The nation’s largest producer of baby carrots launched an advertising campaign earlier this year positioning baby carrots as the extreme new junk food. The send-up includes all the bells and whistles you might expect from the worst of seductive junk-food advertisers, replete with fancy new “junk food packaging.” It’s hilarious, but one has to wonder what this says about the efficacy of junk-food marketing. As in, if carrots are adopting these tactics, something must be working. And working well! According to the Federal Trade Commission, food makers spend $1.6 billion annually to reach children through advertising; while obesity statistics show that 34 percent of adults and 17 percent of children are now classified as obese.
While many of the large-scale food production companies are leaning toward wellness initiatives, is the food industry really moving in the right direction, or are those just marketing ruses? Ultimately, makers of junk food have goals to meet and shareholders to please—can they really be spending millions of dollars trying to encourage people to eat less of their products? Me thinks, a big, fat, salty, sugary “no.” Here are some of the tricks the junk food industry uses to subtly sway us into buying their wares.
1. Misleading labels
You’d think with all the regulations we have that labeling would be pretty straightforward—but if there’s a workaround, there’s a marketing department that will find it. Here are a few labeling tricks to look for.
• Ingredients
This is a tricky one, duping even the savviest of label scourers. Most of us know that ingredients are listed in order from most to least and we’ll look to see where, say, sugars or fats are listed in the order. But, ingredient groups aren’t required to be listed together. So, for example, an item could contain corn syrup, cane sugar, and fructose in seemingly minor quantities toward the bottom of the list–but if you combined them together in a general group of “sugar,” they quickly move to the top.
• “Made With Whole Grains”
We keep hearing about the importance of eating whole grains, but just because a product touts that it is “made with” or “contains” whole grains doesn’t mean that whole grains make up the bulk of it. Many grain-based junk food items are predominantly made with refined grains, with a spattering of whole grains thrown in for labeling credibility. Check to see where on the ingredient list the word “whole” is. If the first ingredient is “whole” wheat flour (or other grain), you’re in luck. If it’s way down the list, you’ve been punked.
• Serving Size
Serving size has nothing to do with the ingredients list, but it can have a dramatic effect on the nutrition panel. By divvying up a serving into several smaller servings, the less desirable nutritional elements (calories, sodium, fat, sugar, etc) are significantly reduced.
2. Suggestive science
When the Children’s Hospital of Boston performed a comprehensive review of food-industry sponsored studies of soft drinks, they found that the likelihood of conclusions favorable to the industry was higher among research sponsored by the food industry than those studies that received no industry funding. “If a study is funded by the industry, it may be closer to advertising than science,” the author of the study says. The moral? Take studies touted by food companies with a grain of salt.
3. Enticing prices
If a product is promoted by its sheer, extreme size or the awesomeness of the deal, you might be witnessing the widely practiced pricing strategy known as “volume discounts.” Two burgers for a buck? A pillowcase-size bag of chips for a few cents more? A cup of soda fit for a horse? It’s a kind of hit-you-over-the-head sales tactic wherein you feel hard-pressed to pass up the bargain, even if it means opting for the less-healthy choice, and you ultimately end up buying more. When faced with this type of “value” remember that penny for penny, you will usually get more nutrition from spending more for a healthy food.

Photo credit: Stockbyte/Thinkstock
4. Marketing to children
The food industry understands that children are a very lucrative market. Kids in the U.S. have terrific purchasing power: children between 3 and 11 years old bought or influenced the purchase of $18 billion worth of products and entertainment in 2005.
Beginning in the early 1990s, food manufacturers launched new product categories, including “fun foods”—colored ketchup anyone?—designed to take advantage of children’s increased spending power and independence. According to the Institute of Medicine, between 1994 and 2004 there were “3,936 new food products and 511 new beverage products targeted to children and youth.” Here’s what to pay attention to.
• Celebrities, cartoon characters, movie tie-ins, toys
A study by the Rudd Center of Food Policy at Yale found that cross-promotion with characters, celebrities, toys and movie giveaways targeted at children and teens increased by 78 percent from 2006 to 2008–and only 18 percent of products examined met accepted nutrition standards for foods sold to youth.
• Novelty food shape or packaging
Can you say cartoon-character shaped pasta or day-glo yogurt in a squeeze tube? $3 billion annually goes to packaging designed for children. If you have ever seen a 3-year old faced with the choice between a wholesome cereal in a plain yellow box versus a bright rainbow box emblazoned with princesses, I think you’ll know that that $3 billion is being spent effectively.
• Sponsorship of cultural, community, or educational events
Ronald McDonald visits schools to promote literacy, Coke and Pepsi have in-school fitness programs. The message they bring is, on the surface, great—but the subtext (eat McDonalds, drink Coke) is often the more-enduing lesson.
• Digital media
Cell phones, mobile music devices, broadband video, instant messaging, videogames, and virtual three-dimensional worlds have run amok with junk food marketing campaigns. Especially watch out for online “advergames”–interactive games in which a company’s product or brand characters are featured, functioning as both a game and an advertisement in one—and designed to, essentially, have your child live in a junk food ad for a few hours.
5. Manipulative visibility
It’s not pure chance that junk food advertising ends up in places where there are children. Look for advertising and any kind of branding, even just small logos, in nurseries, pre-school centers, schools, children’s clubs, playgrounds, sports facilities, family and child clinics, and pediatric offices. It’s everywhere!
Also notice where junk food is positioned in stores. You will find loads of it placed in the highest visibility shelves and locations. Food companies often pay for these locations—like the end of aisles and near the checkout.
6. Marketing to parents
Children may respond to cartoon characters, but kids aren’t the only demographic whose psyche can be enticed. Pay attention to images of a happy family with a slogan such as ‘wanting the best for your family.” It’s the parent equivalent of a Sponge Bob package; the irrestible draw. If you choose the other product, you don’t want the best for your family–bad you! Look for marketing towards moms with emotive messages suggesting that the company is the parents’ ally; that using the product will make you a better parent, or in any way suggests a parent or adult who purchases such a food or beverage for a child is a better, more intelligent or a more generous parent than one who does not do so

upcycling T恤品牌 Saved 好創意

'英國知名非營利機構do the green thing 創辦T恤新品牌Saved .呼籲大眾捐贈多餘不用T恤, 貼縫Saved 標誌, 更有創意的是附上手寫產品加工資訊 : 包括捐贈者姓名, 捐贈原因, 清洗者姓名, 貼縫標誌者姓名...... ....該品牌實踐the art of wasting nothing and using up everything.的精神, 每件售價英磅20元.
閒置物品也許算廢棄物吧! 把廢棄物回收的環保觀念進一步延伸 , super idea.

via : springwise, 3 November 2010
SAVED is a new initiative from Green Thing where unwanted and unloved T-shirts are Saved from waste by adding a design and story that makes them wanted and loved again. Click 'Buy a T' to help an old T-shirt to be SAVED, or 'Send us a T' to donate your unloved T-shirt MORE
You can buy and wear a specially hand-stitched T-shirt that's better than new and SAVED for just twenty pounds (plus VAT and postage). The money goes to Green Thing which is a not-for-profit organisation set-up to inspire people to lead greener lives and which gives all profits to its registered charity Green Thing Trust. (And you might even end up with a T from someone famous and talented ;-)
Or Send us a T to donate your unwanted and unloved T-shirt to Green Thing because every old T needs to be SAVED.
SAVED is part of what Green Thing calls All-Consuming - the art of wasting nothing and using up everything.

Buy a T

Help an unloved T-shirt to be SAVED

MORE

Send us a T

Every old T wants to be SAVED

MORE

Get some Glove Love

If you like Saved, you'll love this

MORE

Volt-Star EcoCharger自動斷電型充電器

當你充電時, 充飽電沒拔掉插頭, 就浪費電力. 美國Volt Star公司推出的環保充電器EcoCharger, 有自動斷電設計, 售價美金32元.

via : volt-star
The Volt-Star EcoCharger is the most convenient way to charge your phone while eliminating the wasted idle power that the typical charger consumes when left plugged-in all the time.
Unlike other chargers that claim reduced idle current when left plugged in, The EcoCharger consumes ZERO idle current. You no longer need to unplug your charger to save energy. The EcoCharger also saves energy while charging your device due to its high efficiency Energy Star II compliant design.
Just press a button conveniently located at the end of the charging cable when you want to charge your portable device. The Eco Charger will charge your device and automatically disconnect the charger from the AC outlet when it senses that the phone is charged. A small LED status indicator turns off when charging is complete. This automatic shut-off also lengthens the life of your Li-Ion battery by limiting the topping-off charging time.

家用電力消耗監測分析儀

美國Power House Dynamics公司剛推出的 節約能源利器....家用電力消耗監測分析儀eMonitor.目前只在美國銷售, 台達電公司為什麼沒推出這樣產品?

via : PowerHouseDynamics

Total Home Energy Management™

Powerhouse Dynamics is building a Total Home Energy Management solution that lets you manage all uses – and sources – of energy in your home. Total Home Energy Management:

• Starts with real-time monitoring at the right level: every circuit in the home plus
  selected individual outlets.
• Continues with targeted suggestions for reducing energy use and
  leveraging renewable energy.
• Enables you to control your thermostat and other devices to maximize
  comfort while reducing costs.
• Adds ongoing alerts about appliance or PV problems, unusual usage,
  overloaded circuits, energy bills to-date and more.
• Provides you the ability to see how your actions impact your carbon footprint –
  and how you compare with others.