玻利維亞到底為什麼讓麥當勞踢到鐵板?

via : treehugger, November 15, 2011

Why Did Mc Donald’s Shut Down in Bolivia? Film Explores the Country’s Fierce Local Food Culture 

麥當勞橫掃全球, 連以自己文化自豪的法國都無法抗拒. 在中南美洲各國當然無法例外, 麥當勞挾全球知名度, 全球化作業經驗, 攻無不克. 偏偏在玻利維亞經營五年之後, 在2002年把八家店全部關閉退出市場!

麥當勞在玻利維亞到底為什麼踢到鐵板?

記錄片Fast Food Off the Shelf 告訴我們為什麼 : << 在 地飲食文化>> 

這是活生生全球化與在地化衝突矛盾的實例, 值得深入省思!

globalization of food production

全球化工業化食品生產體系, 帶來表面"低價位高品質"的食品, 背後付出的代價, 隱晦不彰. 經濟學上所謂"外部成本"誰負擔?

在全球化大潮流下, 在地化的覺醒力量, 竟然在中南美州窮困的玻利維亞, 綻放一朵美麗小花!

國外五家能創造新工作的社會企業 :WORN,Selfless Tee,Hotels For Hope,Runa,Yellow 108,,

via : triplepundit, By 3p Guest Author | November 17th, 2011

Five Companies that Make Philanthropy Work, and Make Work Philanthropy

關於社會企業的觀念, 慢慢在國內發芽. 

<獲利>是企業經營的目標之一, 但可以不是唯一目的.

<人性自私>或許無法否認, 但是有些人願意多為別人著想, 為公共利益著想.

眼見金融海嘯三年來, 資本主義正當性不再像以前那樣理所當然. .Social Enterprise, Social Business,的趨勢慢慢在國內出現, 以後希望自己創辦一家, 該有多好.

WORN

WORN is the social business arm of the Catholic Charities Fort Worth (CCFW).

Selfless Tee

Selfless Tee just so happens to be a social enterprise that was a winner in the first Pepsi Refresh contest.  In the words of one of the founders, Danny Bocanegra, “[Selfless Tee] runs campaigns with organizations using unique, cause-inspired apparel giving back 100% of the profits to the organization after the campaign.” 

Hotels For Hope

Hotels For Hope is a social enterprise that was founded by Neil Goldman after a chance encounter with Blake Mycoskie, the founder of TOMS, and is being acknowledged as a Silver Sponsor at the Special Olympics Texas Fall Classic.  In his own words, he “realized that [his] ‘ticket in life’ was to shift [the] for-profit business into a social enterprise.”  What evolved was a company that adds a layer of social good to the simple act of securing hotel rooms

Yellow 108

Yellow 108 is a sustainable hats and accessories company that uses salvaged and recycled materials.  Textile factories produce an enormous amount of waste.  Yellow 108 minimizes waste by turning it into something fashionable that everyone can wear.  They are trendy and environmentally responsible.  It doesn’t get much better than that.

Runa

Runa is a social enterprise beverage company that specializes in selling Guayusa (“gwhy-you-sa”).  As the founder Tyler Gage will tell you, Guayusa is “a native Amazonian tree leaf that contains more caffeine and double the antioxidants of any tea.”  That in and of itself is pretty fantastic.  But, Runa takes it a step further.  It is a hybrid organization and also runs a non-profit Fundación Runa.  

綠色倦怠症....Why "Green Fatigue" May Be an Opportunity to Do Better

難得一篇精要好文章.

魚目混珠的業者, 通常吹牛演技俱佳, 指出這個現象不困難, 文章中論述清晰 :其實有機永續之類的冠冕堂皇標榜, 最大意義是提出"更好的"產品或服務.

 對目前主流產品的改善改進, 這個工作怎麼會有標準答案呢? 一時之間也看不到盡頭, 最後一段提列:From collaborative consumption to living with less; from innovative backyard SPIN farming to intelligent, zero carbon homes; and from local investing to a Plenitude Economy; 指出一些發展的可能方向, 頗有參考價值.

Via  : Treehugger, October 31, 2011
© Green Festival

I gave a talk at LA Green Festival on Saturday. It was an update on a guest post by my colleague Jerry Stifelman entitled Greenhushing Doesn't Help Anyone: Why Green Businesses Must Speak Up, arguing that it is as important for green businesses and organizations to communicate effectively about the good they are doing as it is to actually do it.

It is only through cultural change that we will achieve the kind of systemic transformation we need. And that cultural change can only happen if we make ourselves heard.

After the talk, an audience member brought up the notion of "green fatigue" - can we really talk about sustainability and "being green" to a society that is currently more preoccupied with job security?

Relevance is Everything
My argument was that we can, but that we have to make our case relevant to people's concerns. From energy prices as a true cause of the recession to theself-perpetuating trap of high gas prices, the writing is on the wall for our current economic paradigm. And people are increasingly realizing that.

The Term Green Will Go Away
After my talk, I attended a panel discussion that included fellow TreeHugger Jerry James Stone. During that talk, another audience member brought up green fatigue. And Jerry's response clarified something I had been struggling to articulate.

"If I do my job right," he said, "the term green will go away. There will be no green tech. Tech will just be green because it's a better way of doing things."

Jerry went on to argue that "green" is all to often thought of as a vertical—when really it's a horizontal. There is no singular "green" lifestyle or "green" industry—there are just ways to apply better, more sustainable, more innovative and more common-sense approaches to every single aspect of our lives.

We currently have an unprecedented opportunity to engage people in conversation about genuine change. But we may be better off abandoning the notion of "green" all together as we do so.

Saving the World, One Cliche At a Time
I am a big fan of events like the Green Festival, but walking around and viewing the booths was a powerful reminder that most companies and organizations in the "green" world are very poor communicators. They rely on imagery and content that helps them blend in, not stand out, and they do so in a way that guarantees they are only preaching to the converted. (See Jerry's other guest post on why originality mattersfor more on that one.)

Not Green. Just Better.
So as our culture becomes increasingly open to alternatives, we have to up our game and move out of our comfortable niche. Let's engage in that conversation not as a "green movement" trying to promote its "green agenda", but as part of a broader community of innovators who see opportunity for improvement in almost everything that we do. From collaborative consumption to living with less; from innovative backyard SPIN farming to intelligent, zero carbon homes; and from local investing to a Plenitude Economy; there are countless ways that we can begin to address the problems we face.

But let's stop calling these things green. They're just better.