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2010年12月31日 星期五

新書介紹 : The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

 
 

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

  • Paperback: 256 pages

  • Publisher: Berrett-Koehler Publishers (February 14, 2011)

  • Language: English

  • ISBN-10: 1605098663

  • ISBN-13: 978-1605098661

  • 綠色廣告促銷[品領導品牌Vesta GMS


    廣告時代雜誌多次報導Vesta GMS was repositioned as the leader in environmentally sound in-home marketing services with a complete portfolio of advertising, consumer promotion, sampling and co-marketing products.
    September 21, 2009 由創投入股, 將Hanger Network改組成Vesta Green Marketing Solutions .
    才不到一年半, 已經在法國/西班牙/澳洲/希臘建立當地夥伴關係. 成立服務據點.
    值得與該公司國際部聯絡, 洽商合作事宜.

    Fuji Water : Negative Carbon

     

    標榜負碳(carbon negative)的飲料公司Fiji Water, 在美國加州被提起集團訴訟.

    via : triplepundit. December 30th, 2010

    Lawsuit Filed Against Fiji For Greenwashing

    The Newport Trial Group filed a class action lawsuit against the Fiji Water Company in the U.S. District Court in Santa Ana, CA on behalf of Desiree Worthington and other individuals to seek restitution for “the false claims from which [Fiji Water Company has] richly profited.” The lawsuit alleges that the company made money from its claims that its water products are carbon negative.
    According to the complaint:
    “This case is very simple: Defendants convince consumers to buy their “FIJI” brand of bottled water – and to pay more for FIJI than for competing brands –by advertising and labeling FIJI as “The World’s Only CARBON NEGATIVE bottled water”. In other words, Defendants claim that they remove more carbon pollution from our atmosphere than they release into it. In reality, however, FIJI water is not “Carbon Negative.” Instead, Defendants justify this claim by employing a discredited carbon accounting method known as “forward crediting.” Thus, Defendants do not remove more carbon pollution than they create; they simply claim credit for carbon removal that may or may not take place – up to several decades in the future.”

    A 2007 press release claimed that Fiji will offset 120 percent of its carbon emissions, and the “production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere.” The press release stated that Fiji would “account for the carbon footprint throughout the entire lifecycle of its products,” and the company would offset its emissions “through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects.”

    Polyethylene terephthalate (PET), which is derived from crude oil, is used to make plastic water bottles. According to the Earth Policy Institute, making bottles to meet the U.S. demand for bottled water in 2006 required over 17 million barrels of oil a year, enough to fuel over one million cars for a year, and produced over 2.5 million tons of carbon. About 75 percent of the plastic water bottles are not recycled, according to Food & Water Watch. Plastic water bottles never completely decompose.
    FIJI® Water是天然的自流水,於水源所在地斐濟群島直接裝瓶,在美國是頂級的瓶裝水,獲得許多知名人士的喜愛。自流水與流到地面的泉水或是經由淨化處理過的純水不同,它是從未暴露在外在環境的水。天然的自流水壓把FIJI® Water 從地下的蓄水層中,經由一種封閉的運送系統逼出,所以FIJI® Water在瓶蓋轉開之前是從未與人類接觸過的。
    由於FIJI® Water是源自於自然環境中被保護的天然自流水,其所含有的特殊礦物質,包括高含量的矽以及低含量的鈣和鎂,故能使水的口感更加滑潤順口。當身體流汗或是排水之際,電解質會大量流失,而FIJI® Water就是電解質最天然的來源,而電解質有助於調節重要的生理功能,並且對於水合作用以及肌肉與神經健康甚為重要。
    FIJI® Water對於自然環境也是健康的。2008年1月,FIJI® Water宣布成為首家超越碳平衡(carbon neutral)進而達成負碳(carbon negative)的飲料公司。這表示, 每生產與銷售一瓶FIJI® Water,都將減少空氣中的二氧化碳濃度,達到120%。
    在我們產品生產的過程中,每一個步驟都致力於綠化,包括從包裝到出貨,乃至於投資森林的復育與再生能源的使用。與領導性的保育組織,國際保育(Conservation International)以及斐濟居民合作,一同拯救斐濟的低漥雨林(Sovi Basin),這是斐濟最大的低地雨林。我們把這項環境永續的保護行動稱為綠化斐濟 (FIJI Green),並甚以為榮。
    在我們的網站中,有更多的資訊,說明FIJI® Water如何達成使命,提供口感最細膩、礦物質豐富、與最天然的自流水,並致力於為自然環境盡一份心力。

    2010年12月30日 星期四

    未殺菌(處理)生乳raw milk大論戰


    美國喝未殺菌處理純生乳是個另類風潮, 正反方都頭頭是道.

    via :試奶大會部落格

    不過價錢都不是很可親
    Raw Milk半加侖要價$8.50
    玻璃瓶的1/4加侖要價$1.99
    一般普通牛奶1加侖才$2.50
    有機牛奶半加侖$3.50
    這樣看來若是用來配咖啡喝的牛奶還是用有機的就可以
    小朋友平常也都還是只喝普通牛奶
    老爺若想偶爾嚐嚐牛奶的香醇
    那就可以考慮買Raw Milk或是玻璃瓶裝的


    (2). Food Poison Journal(Posted on July 7, 2010)
    (3) treehugger, 18 Dec 2010 . The raw story : Is  raw milk is  a superfood ?
    Let’s just say I’ve been curious for a while. Every week I walk by the raw milk booth at my local farmers’ market, casting an interested but furtive look at both what’s on offer and the sort of people that are in line to make a purchase. Today I finally took the plunge and walked over to bring home some raw whole milk, the same kind that my mother and the FDA have always told me to stay away from. But after I was given a sample of the wh… Read the full story on TreeHugger
    Visit the original post at: TreeHugger
    Fair and Balanced? Half the Raw Milk Story in Nebraska 是篇好文章.

    2010年12月29日 星期三

    綠色行銷案例(T-Shirt)

    Making a Green Impression with Sustainable T-Shirts: ECO360 Trust Interview

    T-shirts sometimes speak louder than words; green T-shirts carry a louder, greener message! We asked Mark Elis, green entrepreneur and director of development at ECO360 Trust about his work building more sustainable promotional products.
    Why was it important for you to design a greener T-shirt?
    ECO360 Trust is a campaign of the Institute for Sustainable Communication, which gives workshops and seminars on sustainable business practices.  We also have student interns who study communications and sustainable supply chains. The ECO360 Trust campaign raises money for their college tuition, and we created the e360t shirt as a fund raiser for their scholarships.
    eco360 logo Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewThe e360t shirts began as a teaching tool for our students to learn sustainable design. We chose the T-shirt as the medium to redesign, since everyone can relate to a T-shirt. They are ideal communication tools, since most people have T-shirts and many T-shirts have messages on them. T-shirts promote everything: products, music, brands, places, etc.
    To put our values into practice, we found supply chain partners that would reduce landfill waste, conserve water, create jobs and enable people that believed in sustainability to wear a fully sustainable shirt that also paid for college tuition. We turned the lesson into a full time practice to raise funds and create a win-win situation for companies, students and the environment.
    Designing a “greener T-shirt” was also an important way to put our beliefs into practice and it offered a better way to raise money than simply soliciting donations for the ISC. We created a useful product for corporations and non-profits.
    A big part of our teaching is to show that “green” is different from “sustainable.”  A green product or company policy may still use supplies that are purchased based on price alone, and not the larger environmental cost. A “greener” product may be manufactured in a country with questionable labor or environmental practices. In many cases, “green” is relative, but “sustainability” refers to the entire process of manufacturing, marketing and distribution. It’s more complicated but much more holistic and important.
    ECO360 Trust Eco Friendly T Shirts 200x300 Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewHow are your eco-friendly T-shirts greener than other eco options available today?
    In theory, the greenest product is one that does not have to be made, so there is no damage to the environment. The next best thing to reducing overall consumption is recycling existing materials in a product that adds value.
    Therefore, we created the e360t shirts to be high end, customized promotional garments for corporate branding. ECO360 Trust developed our e360t shirts to provide 5 distinct benefits:
    First, the shirts are made out of 100% recycled PET, which is the same plastic from soda and water bottles. Each e360t shirt prevents at least 3 plastic bottles from being dumped in a landfill. Americans generate over 10 million tons of plastic waste annually, but recycle less than 2% of it. A lot of that waste ends up in landfills or in the ocean.
    We use American suppliers for the PET materials. Our suppliers are established companies that have agreed to work with us because they share our mission.
    Second, the e360t shirts save fresh water. The shirts are printed with digital technology, so no fresh water at all is used to dye the fabric. Each e360t shirt we produce saves 8 gallons of fresh water from being polluted with the dyes and chemicals used to grow and dye cotton. The e360ts are “zero impact” shirts. The printing process keeps the shirts colorfast and durable, and the colors do not bleed. There is much less waste since fewer materials are used.
    Third, the e360t shirts create American jobs. The sewing is done in small American factories that pay a living wage and give workers opportunities for social mobility. Global sustainability includes the health and well being of workers, and respect for human rights and safe working conditions are central to our mission. Unfortunately the true costs of most cotton T-shirts are higher than their actual price because of sweatshop labor and starvation wages.
    Fourth, the e360t shirts fund college scholarships for low income students. Each shirt is a tax deductible contribution, and all our net proceeds pay for micro scholarships for high achieving but economically disadvantaged college students. Many of our students are the first in their families to attend college, and they are eager to participate in the American dream.
    Lastly, the e360t shirts help companies improve their credibility by putting their sustainability commitment into practice. The shirts are an inexpensive way for companies to keep their brand messages consistent with their sustainability policies. Companies can help green their operations with e360t shirts and stay under the radar screen of budgetary politics. The benefit they receive in PR and green marketing significantly outweighs the initial expense.
    ECO360 Trust by Green Entrepreneur Mark Elis 300x282 Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewCan you explain to our readers why you choose PET rather than something like organic cotton for your T-shirts?
    Recycled PET is ideal for a sustainable T-shirt, since there is so much plastic available. Discarded plastic bottles are an enormous problem for the environment. They are dumped in landfills and pollute the ocean, and over 90% of all plastic ever made is still around today. It is much better to reuse and recycle than to create a partially green new product.
    Organic cotton is certainly preferable to regular cotton for T shirts, since there is less pollution from pesticides and herbicides. However, dyeing textiles creates a considerable amount of water pollution. The textile industry is the second only to agriculture as the biggest polluter of clean water globally. Dyeing, rinsing and treatment of textiles all use large amounts of fresh water. Textile manufacturing dyes release ammonia, chlorine and other toxins.
    Cotton production is water intensive, so even organic cotton still requires a lot of water. Many cotton producing regions are located in countries that are already struggling with shortages of fresh water, especially in Asia. In addition, these countries are not producing new jobs for Americans from their cotton production
    What kinds of messages do you hope people will print on your green T-shirts?
    The e360t shirts are customized and made to order. Companies or non-profits can put any message they want on the shirts, because they upload their own design files to our template. We encourage them to be as creative as they want, since there are no color separations, silk screenings or set up charges. A company’s print or design person uploads a design like any other digital print job. We print what they give us, and they can upload as many designs as they want at no additional charge.
    ECO360 Trust Green Promotional Products 200x300 Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewThe real message is that they are printing in an environmentally friendly manner to promote their environmental agenda. The medium is the message. Companies spend millions of dollars to promote or implement their sustainable business practices. By using a sustainable product to display their sustainable values, they are being consistent and “walking the talk.”
    Companies have printed messages on their e360t shirts relating to diverse activities such as special events, trade shows, community relations projects, employee engagement programs, internship programs and company stores.
    Tell us about the scholarship program and your successes in that area so far.
    Our scholarship program is a direct outgrowth of our goals. ECO360 Trust is a campaign by the non-profit Institute for Sustainable Communication (ISC). The Institute’s mission is to raise awareness, build capacity and foster widespread adoption of economically viable, environmentally restorative and socially constructive uses of print and digital media.
    The ISC teaches sustainability strategies for communications professionals to improve their media supply chain practices. The ISC helps companies keep their sustainability practices consistent with their green messages, so companies can practice what they preach. The ISC offers seminars and consulting on environmental and supply chain topics, so the millions of dollars companies spend annually on sustainability practices can be more effective.
    Teaching today’s business leaders how to improve their supply chains creates a more livable world for the next generation. Each year we attract new students and interns that want to learn communications and sustainability. The ECO360 Trust campaign helps educate these students through mentoring, internships and scholarships. We help them learn and adopt sustainable communication and business practices.
    ECO360 Trust raises money for ISC’s education program by producing high end, sustainable T shirts that are made from 100% recycled PET plastic water bottles. The money pays for college tuition for low income students.
    The money we raise by producing the e360t shirts are tax deductible donations. Our net proceeds from the shirts pay for college tuition for low income students. We set up micro scholarships of between $500 and $1,200, to help pay tuition for talented but disadvantaged students to attend community colleges. The scholarships are determined on a needs basis after each student is interviewed by the ISC’s all volunteer board, and the funds go directly to the bursars office of their school.
    Our goal is to enable ambitious low income students that show promise to get their degrees. The students get coursework and mentoring in areas like communications, technology, supply chains and graphic arts. We are based in New York but we are national in scope. In 2011 we hope to fund 500 scholarships for worthy students. As the e360t shirts gain recognition and popularity with companies and non-profits, we hope to fund more scholarships.
    ECO360 Trust Eco T Shirts for Green Marketing 300x282 Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewIs it more difficult to run a company with people-planet-profit as your guiding principle?
    Running any enterprise in this economy is not easy. Keeping costs down while trying to bring money in the door is a universal challenge for companies and non-profits alike. Both hard costs and soft costs matter, so we evaluate every dollar, every call, every email and every marketing idea for effectiveness. Actions that are not taken can be costly too.
    If anything, being a non-profit with an environmental and education agenda helps ECO360 Trust stand out when we speak to companies. Once they understand that we are not an apparel company or a vendor of promotional items, the conversation changes. When we speak about a T shirt with five distinct benefits, companies can see the difference. They don’t perceive us as a vendor but more as a marketing partner to make their sustainability programs more meaningful.
    Can your enterprise remain sustainable as it grows?
    ECO360 Trust is set up to become more sustainable as it grows. As more companies choose ethical clothing over cheap T-shirts, they will eventually upload their own designs and order shirts in larger quantities. We will become closer to a non-profit version of a Software as a Service enterprise. As more e360t shirt orders come in, we can concentrate on educational programs and strategic partnerships. Also with more corporate volume and commitments we can branch out beyond sustainable T-shirts.
    What were the challenges in getting started?
    We continue to face two main challenges. The first is from corporate purchasing departments that are not aware or interested in the difference between “green” and “sustainable.”  They purchase promotional items from approved vendors based on price, rather than attempting to align their purchasing practices with their CSR or sustainability policies. Corporate sustainability policies are often poorly communicated or given “lip service” by many companies.
    Sponsoring a green cause is commendable, but many companies do not take a comprehensive approach regarding their often-stated green or sustainable values. We continually try to raise awareness in corporate marketing or purchasing departments of the total value of the true cost of products made by US labor within ethical labor and environmentally responsible manufacturing methods, versus less responsibly produced but cheaper alternatives.
    Our second biggest challenge is closely related to the contradiction between a company’s stated green policies and their practices. The price of an e360t shirt is higher than a cheap cotton shirt, largely due to American labor and the quality of the finished product. Several companies with otherwise green reputations have put a glass ceiling on “green promo items” due to budgetary politics. However, we continue to find companies who support sustainability and understand the price/value trade off. As one marketing executive recently remarked: “we spend hundreds of thousands of dollars on these premiums, so we might as well make them sustainable.”
    ECO360 Trust Sustainable T Shirts 300x282 Making a Green Impression with Sustainable T Shirts: ECO360 Trust InterviewWhat mistakes have you made that you would advise other green entrepreneurs to avoid?
    We’ve been fortunate to have competent and knowledgeable advisers. However, every organization has growing pains and we are no different. Sometimes the path of least resistance is not the optimum route.
    College students are passionate supporters of ECO360 Trust. They care about the environment and they wear T-shirts, so they were a natural place to start. We hoped that college students would take the lead in promoting our message, but most students have little time or inclination to market on behalf of a non-profit, other than posting their recommendations on social media websites.
    After a few weeks we began pursuing corporate marketing departments and sustainability directors. Outreach to large corporations can be time consuming and frustrating, but it is the best route to accomplishing our education and environmental objectives.
    How do you reach your target audience of green consumers?
    Our primary focus is corporations and non-profits. Corporations buy large quantities of T-shirts on a regular basis for events, trade shows, community relations activities and employee recognition. Often companies have a small number of designs to print, so it makes on-demand apparel simple to execute. Consumers tend to buy individual shirts with potentially large numbers of designs.
    In addition, companies have incentives of the tax deductible donation and the need to align their sustainable practices with their stated policies. We look forward to greater consumer recognition, but the cost effectiveness of corporate relations enables ECO360 Trust to fund more

    This post was written by:

    Maryruth Belsey Priebe

    Maryruth has been seeking the keys to environmental justice - both at home and at work - for over a decade. Growing up adjacent to wild spaces, Maryruth developed a healthy respect (and whimsical appreciation) for things non-human, but her practical mind constantly draws her down to earth to ponder tangible solutions to complex eco-problems. With interests that range from green living to green business, sustainable building designs to organic gardening practices, ecosystem restoration to environmental health, Maryruth has been exploring and writing about earth-matters for most of her life. Of special interest is the subject of ecopsychology and the role the natural world plays in the long-term health and well-being of humanity. You can learn more about Maryruth's work at www.JadeCreative.ca.
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    2010年12月25日 星期六

    環保型發泡膠新替代品

    vuia : springwise. Dec 22. 2010
    Instead of storofoam, milk proteins and clay


    All the many environmental offenses that have been committed by Styrofoam over the years have made it a prime candidate for replacement by an eco-friendly alternative. That's a big part of the motivation behind Ecovative's Greensulate, which we covered back in 2008, and it's also a key factor underlying the creation of AeroClay.
    AeroClay is a Styrofoam substitute that's formulated using an eco-friendly, water-based chemistry incorporating clay and polymer blends. Known for its extremely low density and high air content — it's roughly 95 to 99 percent air by volume — AeroClay is based on a patented technology developed at Cleveland's Case Western Reserve University. First, clay is dispersed in water and mixed with milk-based polymers; then, it's poured into a mold and freeze-dried. In addition to being lightweight and made from readily available materials, AeroClay is also biodegradable. After being compressed, it springs back to its original shape.
    Perhaps best of all is that by manipulating the manufacturing processes and materials used, AeroClay products can be produced with a variety of different properties and a wide range of possible uses. One to test out for your next green-minded venture...?
    Website: http://www.aeroclayinc.com/

    提供99美金元的新商業構想評估服務

    澳洲feedbackers 公司提供99美金元的新商業構想評估服務, 新運作模式.
    via : springwise. 20 December 2010
    Consultantd offer $99 analysis of new business ideas


    Finding quality feedback and advice on the feasibility of their ideas has always been a challenge for entrepreneurs. Traditional consulting firms remain out of reach, while free advice from friends and family can lack true objectivity. Hoping to fill this gap, Austrian feedbackers.biz offers quick, professional advice on new business ideas.
    The company employs a team of consultants who will assess an idea within 24 hours as part of a USD 99 'Quick Check'. Potential clients fill out a contact form and they are then contacted for a detailed discussion of the idea in question. At this point, they may request feedbackers.biz to focus on a particular area, such as design or competitors. The service — which is available in English, French, German, Russian and Spanish — promises to evaluate each aspect of a business plan, from the strengths, weaknesses and risk factors associated with the concept to the accuracy of financial calculations. A 'Close Look' option is also available clients who seek more comprehensive analysis of their plans.
    The main challenge for feedbackers.biz is to prove that its advice is valid. For example by including client testimonials and offering more information about its consultants. And how about publishing a sample analysis? In order to succeed, it will also need to be able to reassure potential clients that it won't 'steal' their ideas. That said, there's definitely a market for professional advice with reasonable and transparent pricing.
    Website: http://www.feedbackers.biz/

    年初一篇行銷預測的年底檢測

    在美國綠色行銷已經熱過頭;
    國內方興未艾蓄勢待發!
    Green Marketing
    Green Marketing has certainly disrupted this past year; ask the large cap public CFO answering ROI questions regarding carbon metrics in the supply chain. Fraught with innuendo, green washing, and conflicts, confused consumers tuned out.
    Collaboration establishes the green culture epidemic.
    The first consumer-accepted, loyalty-based marketing initiative of carbon management will be launched by a consortium of sustainable global companies. The adoption of sustainable practices by businesses and citizens is accelerated via a licensing infrastructure: best practices become standards. Existing initiatives (e.g., best-in-class k-5 green education programs, top green internal corporate programs) are leveraged and packaged.
    Presented with clarity and humor by the growing consortium, consumers value green.
    "I came to see, in my time at IBM, that culture isn't just one aspect of the game - it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." - Lou Gerstner Who Said Elephants Can't Dance.

    via : ezine article.

    2010 Predictions - Social Media Time Warp, Green Overload, Transparency and More

    戒除洗髮精故事的啟示-------什麼樣洗髮精在五年後會突然暢銷?

    洗髮精所含去污劑發泡劑對大地環境的汙染, 勿庸置疑, 似乎是必要之惡.
    Mother Nature Network今年點閱率最高的十篇文章 The 10 most-viewed, best-loved articles of 2010 第三篇3. One green girl's story of ditching shampoo altogether; she (and her gorgeous new hair) never looked back.改寫自Plenty雜誌2006年11月號, 描述Traci Hukill自己戒洗髮精, 依然頭髮亮麗的故事. 文章結尾是自己DIY動手調製環保洗髮精配方. 文章中介紹加州Santa Cruze L'Atelier髮廊, 反對洗髮精先驅(Anti-sampoo)美髮設計師Bahman Karizadeh.

    為什麼需要洗髮精?
    我們需要什麼樣洗髮精?
    什麼樣洗髮精在五年後會突然暢銷?

    Bubble trouble
    One green girl's story of ditching shampoo altogether; she (and her gorgeous new hair) never looked back.
    By PlentyMag.comSat, Nov 01 2008 at 2:54 PM EST  191 Comments

    HAIR GLARE: Turns out that not washing with shampoo can create shinier, healthier hair. (Photo: *Zara/Flickr)
    Every day I faced off against lackluster tresses, while two friends of mine couldn’t stop raving about their own glossy, sexy hair. They had recently stopped shampooing — just went cold turkey — and the results were marvelous. Both are decidedly un-crunchy, so I knew they weren’t making some hippieish statement about evil soap conglomerates or shampoo pollution in our waterways; this no-suds policy, I reasoned, must actually be good for hair.
    What did I have to lose? I tossed out my shampoo, began simply rinsing my hair in the shower every day, and waited to be dazzled by my new chemical-free, naturally lustrous mane. The payoff was a while in coming, and I soon regretted having told everyone about my little experiment. Was it dirty, friends asked? Did it smell? Most concealed their revulsion at the idea of not shampooing, but when one involuntarily put her hand to her face in horror, it made a powerful impression.
    Seven months later, my hair has never looked better. It’s shinier and has more body, and my ordinarily flake-prone scalp is noticeably healthier. Plus, I get the self-righteous buzz of having beaten the system: I washed The Man right out of my hair and it stayed clean anyway.
    The problem with shampoo is that most of it contains sodium lauryl or laureth sulfate as a foaming agent. Both are detergents capable of degreasing engines. Not surprisingly, they are also skin irritants. The charge against them by the no-’pooers is that they strip the hair and scalp of natural oils, creating an artificial demand for moisture that only commercial shampoos and conditioners can fill.
    Bahman Karimzadeh, a Los Angeles stylist and staunch anti-shampooist, advocates a more DIY approach to conditioning. “You have to let your scalp make enough oil to bring it through to the end,” he says. “Some people say, ‘My scalp is dirty, oily, I have to wash it.’ You have to get over that feeling.”
    Admittedly, when I first got off shampoo there was a funk factor. Around week two, I noticed my hair felt tacky when I wet it. Not long afterward I thought, “What’s that smell?” The answer came: “Oh. It’s me.” And I hadn’t even been hitting the gym that hard.
    That’s when I contacted Karimzadeh, who counseled “shampooing” with conditioner once a week. That improved life dramatically. My hair was cleaner and softer, and it was starting to develop body I’d never seen. It fell in ringlets and held a style. It even stayed out of my face.
    I should throw in one caveat here: The anti-’poo camp is dominated by folks with wavy and curly hair. Straight-and-fines may have trouble with the shampooless lifestyle — it usually just weighs their manes down. But for everyone else, says Lorraine Massey, co-owner of Devachan Hair Salon in New York City, ditching the suds is de rigueur. Something of a demigoddess among the curly-headed set, Massey has developed a line of products called DevaCurl. I now wash with Massey’s fragrant, sudsless No Poo (think of conditioner minus the slippery element) once a week.
    And so here I am. There has been just one significant setback in my quest for natural hair. It happened a few days before Thanksgiving, when I decided to deep-condition using a product recommended by Karimzadeh and countless beauty magazines: mayonnaise. I wet my hair, towel-dried it, worked in about one-eighth of a cup, and rinsed a few minutes later.
    After it dried, I admired the shine in the mirror, but something was off. It was a little too shiny. I rinsed again. And then I understood: The stuff wasn’t coming out. Over the next two days, my hair hung in oily clumps and developed the distinct odor of rancid nut oil. Finally, on Thanksgiving morning, dinner with the in-laws just hours away, I gave in and shampooed my hair for the first time in months. It looked great that day, but my shocked scalp immediately started to shed delicate flakes, and the texture of my hair soon got weird. That was all the assurance I needed. I’m back on the ’poo-free track, and this time I’m not getting off.
    DIY Beauty
    A sampling of natural cleansers and conditioners.
    BAKING SODA:
    This is the best natural cleanser I found, but don’t use it more than once every few weeks: Too-frequent use will strip away the lipids in the hair’s cuticle, says hair researcher Yash Kamath of Princetonbased TRI (formerly known as the Textiles Research Institute). Dissolve 1 teaspoon in a cup of warm water, massage through hair, and rinse. Leaves hair crazy silky and squeaky-clean.
    In a favorite book of mine from childhood, the heroine escapes from a Nazi concentration camp and is taken in by nuns who wash her matted hair with beer, making it lovely again. I had such high hopes as I opened the can in the shower! Instead it left a dull residue on my hair. I’ll stick to drinking it.
    HAIRBRUSH:
    Brushing every single night makes my wavy hair too straight, but 100 strokes twice a week helps to distribute the natural oils evenly.
    LEMON JUICE:
    Some people swear by it as a clarifying cleanser, but after applying the juice of one lemon to my hair and rinsing, I found it lank and lifeless for a couple of days.
    MAYONNAISE:
    The ingredients in this supposed miracle conditioner — eggs, lemon, and oil — are the holy trinity of home hair remedies, but I say leave the stuff on the sandwich.
    OLIVE OIL:
    Good for long hair that gets dry on the ends. A drop or two — no more — rubbed between the palms and applied lightly to dry hair will moisturize and add shine.
    Story by Traci Hukill. This article originally appeared in Plenty in November 2006. The story was added to MNN.com in May 2009.



    猶太教改革新組織Presentense, 推動新環保運動.

    猶太教改革新組織Presentense, 推動新環保運動A Movement Takes Root

    the growth of jewish environmentalism
    Nati Passow>>Thu Nov 11, 2010

    Fringes to Center
    When you register for  an event with Hazon, a New York-based Jewish environmental organization, there is a dropdown menu of options regarding religious identity. Orthodox, Conservative, Conservadox, Reform, Reconstructionist, Renewal, Secular, Cultural, Other, Just Jewish, Not Religious, and Not Jewish are all on the list. Over the past several years, the Jewish environmental movement has become a vibrant force within the larger Jewish community, encouraging individuals and institutions to do everything from recycle, eat less meat, eat more meat (local and organic), plant gardens, create Green Teams, and eliminate disposable dishes. While this movement now models diversity and pluralism, cornerstones of its recent growth and success, this was not always the case. The growth of the modern Jewish environmental movement is a story of an idea moving from the edges of a culture to take root in the mainstream.
    In its early years, the American Jewish environmental movement engaged individuals who were first and foremost sympathetic to the environmental cause and used the fledgling movement as an entry point into Judaism. For those who were active environmentalists, they were surprised and delighted to see that Judaism provided a relevant voice.
    Ellen Bernstein, who in 1988 founded Shomrei Adamah, the first national Jewish environmental organization, explains, “Shomrei Adamah was very intent upon reaching secular and unaffiliated Jews, and had many strategies to do so, including many speaking gigs at eco-conferences and booths set up whereby we could visit with passersby who were invariably unaffiliated. Shomrei Adamah in fact received grant money for this kind of thing as we were one clear venue by which to connect with the unaffiliated.”
    Early on, Jewish environmental efforts connected a few key ideas within Judaism to larger ecological themes. The law of “bal tashchit” (“do not waste”) was utilized as a basis for a Jewish environmental ethic, as was the notion that Adam was created from the earth (adamah) and was put in the Garden of Eden “l’ovdah ul’shomrah” (“to work and to protect”). This made Jewish environmentalism easy to digest—it didn’t require vast knowledge of Jewish law or text, but rather centered on a few broad concepts.
    Bernstein strove to engage a diverse audience. “I was careful to involve people from all movements, and people who didn’t belong to any movements,” she says.
    The movement has grown from these building blocks to engage individuals in more sophisticated ways, reflecting not only a myriad of interests— such as outdoor adventure, food, and farming—but also a wide spectrum of religious affiliation and observance.
    While there were some from more traditional backgrounds active in the early years, there was little effort made to engage the Orthodox community as a whole, according to Evonne Marzouk, founder and executive director of Canfei Nesharim, a leading organization in Torahbased environmentalism. Her organization develops a Jewish environmental ethic steeped in Torah texts and values and has been successful at bringing the message to the Orthodox community. “When we can speak the language, it greatly increases our ability to be effective in that community. When we strengthen the environmental perspective within Orthodoxy, we strengthen the broader movement.”
    The Jewish environmental movement has gained traction both because there is a general increase in awareness about climate change and sustainability issues and because it resonates deeply with people. Shamu Sadeh, director of the Adamah Fellowship, explains, “The Jewish sustainability movement speaks to people’s passions. ... We gather young Jews around awe and gratitude, around understanding broken social and ecological relationships and the need to fix the system. They get their hands dirty and work together on real constructive projects. They sing together. They express gratitude. They know they are being of service to the world.”
    The current-day success would not be possible without the efforts within the movement over the past 20 years. In the ‘90s, the Coalition on the Environment and Jewish Life (COEJL) supported numerous local chapters around the country that sought to address ecological problems from a Jewish perspective, through education and political advocacy. In 1994, the Teva Learning Center was established, and has led the Jewish environmental education effort since. As new projects have emerged, Jewish environmental education has become an important sector of the larger movement, often providing the channels through which people first connect.
    Teva has experienced tremendous success as it reaches day schools and synagogues. Casey Baruch Yurow, who served as an educator and program coordinator for the Teva Learning Center from 2005 to 2007, says, “Teva provides a joyful, Jewishly rooted, and curiosity-based exploration of what is essentially one of the most relevant questions that we, as humans, can ask ourselves today, ‘How do we live harmoniously with the only home we really have?’”
    Teva’s brand of education often stands in sharp contract to the bland Hebrew School education many young people suffer through, and this is one major reason its participants find the experience so paradigmshifting. Nili Simhai, the director of the Teva Learning Center, is working to create a certificate program in Jewish environmental education as a means to bring the message and efficacy of Teva to a broader audience while also making careers in the field more viable for the talented cadre of passionate educators, like Yurow.
    As education has been one successful method of engaging the Jewish community in environmental efforts, building Jewish identity and community has been another. This follows in the footsteps of early efforts made by leaders like Bernstein. Through its outdoor adventure experiences, food conferences, and synagogue-based community Jewish community. supported agriculture (CSA) programs, Hazon has helped bring the Jewish environmental message to the mainstream. Hazon’s work is effective because it creates meaningful new ways for individuals to identify as Jews and build community around important issues, rather than religious affiliation.

    Through both education and identity building, the Jewish environmental movement has taken firm root in the mainstream community. This trend is seen through some major accomplishments in the past few years: two of the eight Joshua Venture fellows are leading environmental projects (I’m one of them); Hazon’s food blog, the Jew and the Carrot, recently merged with the Jewish Daily Forward newspaper; the Jewish Greening Fellowship, a program designed to bring environmental change to Jewish institutions, has been renewed for a second cohort; and Jewish environmental initiatives are sprouting up in communities around the country. Many of these projects are being organized on a small and local level, drawing inspiration and resources from the larger, national projects.

    Moving forward, Jewish environmental leaders are hoping their message becomes understood as a fundamental Jewish value. Hazon and the Jewish Farm School launched an initiative in 2008 called the Shmita Project, which encourages the Jewish community to look at how the values and laws of the Shmita year can be integrated into Jewish communal life. This November, a small group of leaders of Jewish environmental organizations will be meeting to explore these ideas more deeply, with the hope of creating a larger annual Shmita Convergence for the broader community. Kayam Farm’s winter Beit Midrash will be happening again for the third year, bringing together a diverse group of Jews for a weekend of engaging in traditional texts on Jewish agricultural laws. Jakir Manela, Kayam’s director, is also looking to create a Jewish agricultural moshav around Kayam’s site outside of Baltimore.
    As the movement grows, many expect certain challenges ahead, most notably around growing in a sustainable fashion, and also finding ways to collaborate and not compete for funding, participants, and resources. Additionally, as Jewish environmentalism becomes more widely accepted, there is concern that it will become watered down.
    Yoni Stadlin, a former Tevaeducator and founder and director of Eden Village Camp—a new Jewish environmental summer camp which was launched this summer with a $1.1 million grant from the Jim Joseph Foundation and the Foundation for Jewish Camp—sees tremendous value in the current state of Jewish environmentalism. “I see us as the common denominator and great spokespeople about Judaism’s contribution to the world. The world is coalescing around environmental issues, and we are the Jewish voice. As we move from the fringes into the mainstream, I hope we continue to collaborate and share resources, yet remain a decentralized movement. There’s currently a grassroots effort underway, and should we become more centralized, we will lose some of the magic. And right now there’s a lot of magic.”

    Faith-based 基督教不分教派新環保運動

    基督教不分教派新環保運動Faith-based pro-environment movement, 甚至超越宗教不分宗教, 在今年美國全面性昇起.

    非常想知道嗎那食品歐大哥, 推出新包裝之後, 廠房遷移, 明年能否大展鴻圖? 祝福他! 上帝保佑他!

    Faith-based pro-environment trend growing in Washington, nation 

    Here in Washington state, everybody's doing it: Evangelicals, Episcopalians, Roman Catholics, Jews, Buddhists, and Muslims. Prayer in response to the environment and the oil spill has become a form of social action for creation. If you haven't been invited to a prayer vigil in the past 100 days, perhaps you haven't checked your Facebook page or you are don't believe in having believers as friends.
    This national appeal to God may have seemed like a naïve cry for help in an overwhelming situation. But the groundswell of prayer has become a collective spiritual response to a national ecological crisis.
    The hundreds of thousands of hands joined together in prayer - literally from sea to shining sea - reflect a growing and united religious environmental movement that has a strong base here in Washington State through the organizations Earth Ministry and Washington Interfaith Power and Light.
    ........
    ......    .............

    What's Challenging Now: Up-and-Coming Environmental Leaders Speak OutThu Jul 15, 2010
    What are the key challenges in the environmental movement today that affect environmental leaders' work personally, the field as a whole, or will create challenges in the future? PresenTense Magazine's Environmental Steering Committee took on the challenge of composing lists of the up to 10 top issues that keep them up at night and that they work tirelessly to resolve. Read and comment with your own thoughts below!


    Some of these brainstormed challenges are currently being developed into articles for PresenTense's upcoming Environmental Issue. If you would like to write on any of these topics, please
    pitch PresenTense !    


    David Krantz, president and chairperson of the Green Zionist Alliance.

    1. Financial sustenance/sustainability for green organizations.


    2. Moving the environment higher up on the priority lists of individuals, corporations organizations and governments.

    3. Moving beyond green consumerism to addressing lifestyle changes that can make big impacts en masse, such as reducing meat consumption, private-vehicle use and the manufacturing (and subsequent purchasing) of needless products.

    4. Branching environmental stewardship out more to all groups; further mainstreaming environmentalism.

    5. Charting a sustainable future.


    Jonathon Feinberg, founder of The Jewish Climate Action Network (JCAN)

    1. Funding from the Jewish community – the environment is a relatively new interest within the established Jewish community, and community funders tend to have long-standing specific funding interests from which they seem unwilling to deviate.


    2. Lack of collaboration between environmental groups – each group believes their idea is best, regardless of what came before or what else exists.

    3. Competition among environmental groups – a subpoint from the two previous points that I think deserves specific attention.

    4. The Jewish-Environmental community’s relationship with Israel – This is a big topic that I think a lot of people agree needs attention.

    5. The Jewish-Environmental community’s relationship with the secular environmental community

    6. Media – the environmental movement, and leftist movement more generally, receives little to no media attention. For example, the G20 summit protests in Canada only received attention once police brutality and mass arrests became known; the 30,000 person leftist convergence in Detroit earlier this month, the US Social Forum, was not mentioned once on any mainstream media source. The closest we get to public attention is in the form of Glenn Beck and Rush Limbaugh throwing accusations, or an occasional Huffington post article.

    7. Disconnect between Jewish leadership and the desires of the people

    8. Moving beyond the Synagogue – grassroots environmental organizing in the Jewish community seems lacking. How do we identify and attract Jews who are not already involved in the established community? Why aren’t we doing this yet? How do we start?

    9. Breaking denominational lines – I’ve seen a lot of movement-based environmental organizing, but we need to work towards a future in which the ENTIRE Jewish community is motivated to protect the environment and work for justice.

    10. Lack of understanding of Jewish-Environmentalism from the secular/non-Jewish community – do we need to present a clearer message to the outside world? From what points does confusion/lack of acceptance stem, or is this merely perceived from within?


    Hamutal Gillo, researcher on Gender Equality Strategies in the Van Leer Institute in Jerusalem

    1. Funding, in the Israeli context: General environmental campaigns in Israel, not in connection to Jewish values have had some success. Regarding the Jewish world, should Jewish philanthropy be funding Israel’s environment, especially through lobby & political work? (The NIF has been doing that, and also the Green Environmant Fund but not many others. popular donations have been almost exclusivey to the KKL.) or is this an issue that Israeli philanthropy “should take care of” – so to speak? thoughts, anyone?


    2. Lack of collaboration between environmental groups – each group believes their idea is best, regardless of what came before or what else exists. I couldn’t agree more! I have a lot to say about this. Some suggestions too…

    3. Competition among environmental groups – a subpoint from the two previous points that I think deserves specific attention. Absolutely-I am wondering if it would be right for foundations to lead a change in this and demand more collaboration and even press for merging of organizations doing similar things.

    4. Israeli enviro. NGO’s relationship with the Jewish-Environmental community outside Israel: I think there is ignorance of the existence of a Jewish-Environmental community in many parts of the secular enviro. community in Israel. The Jewish-enviro. connection is not well known to the general public in Israel. Especially not in it’s activist aspect. There is huge potential for learning, sharing and collaboration in global issues – such as climate change.

    5. The secular environmental community’s relationship with the Jewish-Environmental community. In Israel, the latter are somewhat marginalized. The political, secular enviro. leadership is dominant. More can be done to use the Jewish-enviro. values to include the religious population in campaigns, and to raise their awareness to the enviro.

    6. Media – the environmental receives little to no media. In Israel, the environmental movement receives a little coverage, not enough.

    7. Local communities are a new thing in Israeli collectivist culture. Grassroots environmental organizing is new and usually rises due to an immediate threat, many times the “community” has the lifecycle of a campaign. There is a lot of potential in the kibbutzim and moshavim-that do have existing community-life and farming, to serve as enviro. “hubs”. This is not exploited.

    8. Moving beyond green consumerism to addressing lifestyle changes that can make big impacts en masse, such as eliminating or reducing meat consumption, private-vehicle use and the manufacturing (and subsequent purchasing) of needless products. Agree!


    Jacob Fine, Rabbi and Assistant Director of Hillel at the University of Washington and Director of Jconnect Seattle

    1.  Though great strides have been made in this regard, we still need more Jewishly literate and environmentally literate individuals working on the nexus of Jewish environmental work.  I believe that we are only scratching the surface to this point.

    2.  We still are not at a point where environmentalism in the Jewish community is accepted broadly as important for its own sake--as a Jewish value.  My sense is that environmentalism is seen by many, big funders chief among them, as significant as a tool towards "more important" goals such as Jewish identity building, continuity, etc.  

    3.  The Jewish environmental movement is rather parochial in its audience.  We are largely serving and working with Jews.

    4.  We need to make sure that the movement does not remain elitist and need to focus more on environmental justice.

    5.  As a people that is materially well-off, the tough questions around consumerism and materialism are touchy subjects and very much need to be had.

    6.  The majority of Jews are going to continue to live in the burbs and suburbs--we need to find ways to make sure that these populations are connecting deeply to the natural world--especially the places where they live.

    7.  The growing obsession with fear of eating bugs in the orthodox community has far reaching implications around general perception of the status of the natural world.  


    Tess Lehrich, founder of From Garbage to Garden


    1.  Being taken seriously by those outside of the environmental field

    2.  Lack of financial stability and career paths

    3.  Green Washing as a danger to the legitimacy of eco-businesses

    4.  Reaching out to those who are mildly interested, recognizing potential in individual actions, encouraging simple lifestyle changes with large impact value (many people who would want to make small changes find it challenging to do so, unsupported, or lacking a network to provide outlets... where to buy local food, how to investigate where it is coming from, where to throw organic waste for those who can not compost at home, alternative transportation methods, etc.)

    5.  Large-scale action that needs to be taken, by municipalities and governments, which is usually seen as low-priority and therefore slow moving

    6.  Establishing profitable, sustainable businesses that can be independently operated without the need for constant fundraising

    7.  Consumerism, Capitalism, and the fact that environmental issues are often brushed aside in the pursuit of profit


    Simcha Schwartz, Associate Director of the Jewish Farm School

    1. Practice what we preach:  especially finding, living and working in places that are nurturing in the most holistic way.


    2. This land, that land, our land:  Jewish Americans environmental relationship with the land of Israel and the land of America

    3. Nature connection and renewing our relationship to land through native eyes: i.e connecting to land in a ritualistic manner

    4. Providing excellent people with full time work rather than seasonal jobs.

    5. Funding for operations

    6. Competition with funding

    7. Land availability and funding for small and large homesteads in the U.S. and Israel

    8. A productive connection and network of interfaith environmentalists

    9. Mobilization on capital hill and in the Kinesset

    10. Lack of specializations.  Lot of people have a broad education around environmentalism


    Jeff Kasowitz, Director at City Year and co-founder of Attar

    1. The issue of environmental unsustainability is really one of disconnection. When we feel disconnected to community, place, and faith, we are less likely to care for our surroundings and one another. Solutions that enable such connections will help us tackle our environmental challenges.


    2. The Jewish environmental movement has gained great momentum in the past several years. We now have a question of how to bring its efforts to scale and develop and share programs with those who are not immediately or naturally inclined to its message.

    3. The question of scale alos needs to be thought of in terms of non-Jewish communities. How can Jews model what it means to live sustainably and how can we work with other communities, faith-based and otherwise, outside of our tradition to tackle key environmental problems.


    Beth Schuman, teacher at the Jewish Community Center in Berkeley, CA

    1. Financial instability and lack of jobs in the field. People are leaving this field in order to pursue more 'practical' professions because jewish environmentalism has a hard time supporting people financially. It is not recognized as a career path and there are not all that many opportunities.


    2. Fear of the environment and the natural world. In the field of environmental education, the adults involved are often freaked out by nature, thinking it's dirty and disgusting and terrifying and pass these views along to children.

    3. Lack of actual real fundamental change. Time is running out and we need practical solutions- fast- what we seem to have is an overly idealistic and priviledged movement and not real change. There are good ideas but we do not implement them widely. As the author daniel quinn might say: "Sticks in a river will not stop a flood." We need to change the current the flow of the river itself. Right now we have lots of sticks.

    4. The question of ideology without greenwashing: Does Judaism really and truly have ecological values or not? What does the text really say? We know what we want it to say and we can find lots of examples- but fundamentally is Judaism green...?


    漢堡王紐約新在地餐點新型店BK Whopper Bar

    漢堡王紐約新在地餐點新型店BK Whopper Bar


    "fast food translation of the locavore movement"
    Behold the BK Whopper Bar Featuring the NY Pizza Burger

    [Photos: Eater.com]
    In the hurly-burly neon buffet of Times Square signage, the new BK Whopper Bar is relatively understated. The Subway sign, for instance, has a lot of flashy lights. The Whopper Bar sign just is. The other day, tucked into a far corner of the second floor, Burger King Head Chef J Sullivan, a gruff Texan in a black chef's apron, and its VP of Innovation John Schaufelberger, a better looking version of Philip Seymour Hoffman wearing a Façonnable shirt, sat behind a long table with a black tablecloth. On top of this table were some of the new offerings. In one large pizza box shaped box lurked the by now-infamous New York Pizza Burger.
    The New York Pizza Burger, edible chimera, is the Dangermouse of fast food. >>>
    The New York Pizza Burger ($12.99), edible chimera, is the Dangermouse of fast food. It's an homage to New York created by a Texan corporate chef in Miami for transient tourists to the city. The Burger is available only in New York for the moment— Chef Sullivan's "fast food translation of the locavore movement" — but, pending its success, might be rolled out nationwide. The thing is large, served on a nine-and-a-half-inch sesame bun and is meant to be shared. "You know," said Sullivan, "You look at people like Paul Kahan who is doing communal dining at Avec. That's something I was thinking about with the New York Pizza Burger."
    The Burger is meant to contain "pepperoni, mozzarella cheese, marinara sauce and Tuscan pesto sauce" but when Sullivan opened the pizza box in which the burger comes, I saw only a sesame-studded Frisbee with a cheese antumbra. The pepperoni, marinara and Tuscan pesto sauce — though pesto is traditionally a Ligurian specialty — and even the meat were obscured by the deluge of cheese. I took a "slice." "Oooh," said Schaufelberger, "You got a good one. Sometimes the patties overlap and you get double meat. It's a good sign."
    I took the pizza burger, sliding my thumb underneath and planting my four fingers on top. On the path to my mouth, I rotated my wrist approximately 110 degrees in clockwise direction and shoved the tip into my mouth, thus demonstrating correct pizza-slice eating technique. "Oooh," noticed Schaufelberger, "It's interesting: Some people treat the burger like a slice of pizza. There's a whole range of techniques for eating pizza from the fold-over to the rotation." Chef J Sullivan eyed me as I chewed.
    Sullivan said, "I'm excited to open the Whopper Bar to spotlight the Whopper. It's a premium sandwich." Schaufelberger nodded in agreement. I nodded too, a mouthful of Pizza Burger preventing me from responding, "Premium compared to what?" The pizza burger tastes like cheese and bread and oregano. I tasted no pepperoni nor any pesto nor, really, any meat.
    In that way it succeeds in the semiotic suggestion of a pizza but it doesn't really taste like a burger and certainly tastes not a lick like a Whopper, a strange failure for the pièce de résistance of a Whopper Bar. I set my slice down and a man wearing a black shirt that read "Whoppertender" on the back in silver letters whisked it and the entire thing away. Instead of thinking it went to waste, I like to think the NY Pizza Burger was delivered back into its fairytale land of a mythic New York, populated solely by John Lennons wearing New York Fucking City t-shirts, saying "Fuhgetaboutit" and eating a piping hot slice of Pizza Burger