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2010年12月31日 星期五

新書介紹 : The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

 
 
Green Marketing: Challenges & Opportunities for the New Marketing Age by Jacquelyn A. Ottman and Hubert H. "Skip" Humphrey Iii (Jan 1, 1993)

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

  • Paperback: 256 pages

  • Publisher: Berrett-Koehler Publishers (February 14, 2011)

  • Language: English

  • ISBN-10: 1605098663

  • ISBN-13: 978-1605098661

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