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Green Marketing
Green Marketing has certainly disrupted this past year; ask the large cap public CFO answering ROI questions regarding carbon metrics in the supply chain. Fraught with innuendo, green washing, and conflicts, confused consumers tuned out.
Collaboration establishes the green culture epidemic.
The first consumer-accepted, loyalty-based marketing initiative of carbon management will be launched by a consortium of sustainable global companies. The adoption of sustainable practices by businesses and citizens is accelerated via a licensing infrastructure: best practices become standards. Existing initiatives (e.g., best-in-class k-5 green education programs, top green internal corporate programs) are leveraged and packaged.
Presented with clarity and humor by the growing consortium, consumers value green.
"I came to see, in my time at IBM, that culture isn't just one aspect of the game - it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." - Lou Gerstner Who Said Elephants Can't Dance.
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