Grow Your Green Business with YouTube

VIA  : GreenMarketingTV, 09 December 2010  , Grow Your Green Business with YouTube
http://www.greenmarketing.tv/2010/12/09/grow-green-business-youtube/

Millions of people around the world watch videos online, and now you can use these video fanatics to grow your business.  By optimizing your YouTube use, you can create new green business leads and reach out to audiences previously unavailable.
Customize Your YouTube Channel
When you create a YouTube channel for your business, customize it to reflect your brand.  Use your colors, logos, important information and links to make sure visitors will associate this channel with your business.  Make sure others can subscribe to your green business channel and give yourself the ability to feature playlists, uploads and favorite videos.
Use YouTube Insights
YouTube’s free analytics program is known as “Insights”.  These analytics will allow you to see statistics and demographic information, as well as view how users found your videos.  You can view popular links that point to the videos and use this information to determine ways to increase the number of visitors your channel gets.
Use Subtitles
Since March 2010, YouTube has instituted an auto-captioning program, which uses voice recognition to automatically capture subtitles in any video you upload.  Captions allow deaf and hearing-impaired visitors to enjoy the videos and increase your videos’ reach by millions of people.  If you choose to use the auto-captioning program, always take time to edit it.  Occasionally, the program will not have the correct verbiage.

Organize Your Content

Visitors are more likely to view additional green marketing videos if you organize them intelligently.  You can group videos by date of upload – i.e. “December 2010” – or by topic.   Remember, users can choose to embed entire playlists on their websites and blogs, so make sure your playlists are interesting and well organized.
Engage with Other Green Businesses
YouTube users can forget that it is a social network.  You can connect with other green businesses, eco-friendly business owners and local green nonprofit organizations.  Do not forget to connect with local media, universities and schools, as these organizations can drive visitors to your channel.
Promote Your YouTube Channel Everywhere

Until you establish yourself as a green business expert, it is unlikely people will know your YouTube channel exists.  Advertise your new videos on Facebook, Twitter, your blog and anywhere else you can imagine.  Do not forget to market your videos with social bookmarks!

YouTube is not just for crazy viral videos; instead you can use it as a marketing tool for your green business.  Start your YouTube experience correctly by creating a customized YouTube channel.  Analyze how people are visiting and watching your videos with YouTube’s free analytics.  Increase your videos’ reach by using subtitles.
Organize your content to allow visitors easy access to other videos and encourage them to spend more time on your channel.  Engage with other green businesses on YouTube, you could learn some valuable tips from them.  Promote your videos and channel everywhere – make sure people know it is there.  Follow these YouTube tips and your channel will be more engaging than you