"用綠色永續態度講故事"......Sustainable Storytelling.

Park Howell 先生是鳳凰城一家獨立綠色行銷廣告公司  Park&Co 的老闆, 這篇文章談"用綠色永續態度講故事'的技巧, 內容紮實, 言之有物.


via : A Storied Career. March 1, 2011 .

Q&A with a Story Guru: Park Howell: Sustainable Storytelling Takes Green Business Practices to a Higher Place

Park Howell, President, Park&Co, a Phoenix-based sustainable marketing firm.

Is your green marketing approachable, believable and doable?

“Consumers want products that aren’t just greener, but better — that offer some kind of personal benefit, whether they’re cheaper to buy or own, have enhanced features or higher performance, are more convenient, less wasteful, healthier for their families, or simply cool.”