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2010年11月17日 星期三

環保回收日的綠行銷省思

1. 美國環保回收日,是由可口可樂 /百事可樂/國際包裝水聯盟/百威啤酒....等公司合組的環保回收聯盟 National Recycling Coalition:推動. 當然隱含各廠商的共同商業利益, 無可厚非.
2. 活動核心是 : " 推廣可回收再利用包裝容器的使用. " 提高使用率.
3. 終極理念是 : "零廢棄物. " 或者 "回收加值再利用. ".

via : treehugger

Recycling is Bullshit; Make Nov. 15 Zero Waste Day, not America Recycles Day

It's Time for Deposits. On Everything.Perhaps I drink too much beer. I have grown very comfortable with a system where I pay a dime deposit on a bottle and when I want more, I stick the empties in its handy Scarborough Suitcase and take it back to the same place I bought it from. The Beer Store therefore is able to refill 98% of the bottles it sells. When everyone's knickers were in a twist about mercury in CFLs, I wondered why they don't just put a 25 cent deposit on them and have people bring them back. People do have to replace them, just like the beer bottle, so what is the hassle?
When I read that 350 million batteries are going into the trash in Canada alone, annually leaking "747 tonnes of lead, which is known to impair intelligence in children; 0.5 tonnes of mercury, which can damage the human nervous system; and 287 tonnes of nickel, 543 tonnes of zinc, and 3,501 tonnes of manganese," I wonder why we can't exchange a dead one for a new one and save the deposit. After all, you need to replace it so if you are careful, you only pay a deposit once. ::the Star
rolluprim.jpgEven coffee cups. In Toronto, our beloved Tim Hortons cups are filling the City's garbage bins to overflowing. Environmentalist City Councillor Gord Perks says there is too much waste and a city audit "makes it clear the extent to which the city of Toronto, both in households, in street cleaning and in our parks, is paying for the fact the province will not regulate packaging and will not make the manufacturers and producers of that waste pay the cost of cleaning it up – which means the property taxpayer has to pay for it (and) we have to spend precious dollars from our parks department." ::The Star Perhaps there should be a dime deposit on every cup and any deposits not returned to the customer should be given to the City.
Recycling on the taxpayers nickel as we do it now not the answer, it is time for producer responsibility and zero waste. Put a deposit on everything from automobiles to small appliances to hamburger clamshells to water bottles to coffee cups and see how much less garbage we have about.

a Zero Waste Society Showing a picture from (now defunct) Garbagescout at the Worldchanging book launch, Alex Steffen said something like: "Garbage is simply useful stuff in the wrong place". It is true- In Toronto we have no beer bottle garbage, because there is a ten cent deposit on them. In the UK, the Institute for Public Policy Research is calling for Britain to become a zero waste society. It says taxes should be applied to disposable products such as razors and cameras, encouraging people to buy more lasting products. They say consumers should learn to repair and reuse items rather than throwing them out, as well as recycling more. The think-tank report wants manufacturers to be compelled to design durable products that can be reused rather than throwaway plastic that will need regular, and profitable, replacement. 'We have become an increasingly throwaway society, reliant on cheap, disposable and hard to recycle goods,' said Nick Pearce, the think-tank's director. 'Business needs to take greater responsibility for the whole life of a product.' ::Guardian

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