From People Tree to Alberta Ferretti, Emma Watson's ethical style way.

   Emma Watson 走紅哈利波特Hermione一角之後, 擔任Burberry模特兒, 與英國公平貿易品牌People Tree合作的有機服裝系列, 在今年二月上市, 受好評, 又推出秋冬系列. 現在受義大利設計師Alberta Ferretti之邀聯合設計系列有機服飾.

不像一般明星藉知名度換鈔票, 自誇自我品牌產品由自己企劃/設計/監製.
Emma Watson低調謙虛參與, 給商品加分, 販賣利益悉皆歸諸公益.

 

In September 2009, Watson announced her involvement with People Tree, a Fair Trade fashion brand.^[82] Watson worked as a 'creative advisor' for People Tree to create a spring line of clothing, which was released in February 2010;^[82][83] the range featured styles inspired by southern France and the City of London.^[83][84] The collection, described by The Times as "very clever" despite their "quiet hope that [she] would become tangled at the first hemp-woven hurdle",^[85] was widely publicised in tabloids such as You magazine, Heat Magazine, Teen Vogue,^[86] Cosmopolitan, and People. Watson, who was not paid for the collaboration,^[87] admitted that competition for the range was minimal,^[85] but argued that "Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in";^[88] adding, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."^[85] Watson continued her involvement with People Tree, resulting in a release of a 2010 Autumn/Winter collectionEmma Watson and Alberta Ferretti Are Making a Jane Birkin–Inspired Organic Clothing Line Together11/12/10 at 3:45 PM

Ferretti first contacted Watson after learning about the actress's People Tree organic clothing line. "She wrote to me and said, 'I saw what you did with People Tree and I think it's a great idea and will you do something with me?'" Watson said.
聯合報 2010.11.26 03:21 am 妙麗變設計師 支持環保時尚
「妙麗」艾瑪華特森女大十八變，剪了俏麗短髮的她，不但變美了，且在知名學府布朗大學的熏陶下，變得更有生意頭腦與時尚品味。最近她透露將與義大利Alberta Ferretti合作推出新裝，主張公平交易、環保和保護動物，正是時下時尚的新主流。
今年才20歲的艾瑪華特森，日前才被富比世評列「最會賺錢的好萊塢女星」，不過她不以此為滿足，近年來她受邀擔任Burberry廣告代言女星，並受邀為公平交易的服飾品牌People Tree設計服飾，朝時尚圈發表的意圖十分明顯。
近日她接受美國周刊的訪問時表示，她將與Alberta Ferretti合作推出環保新裝，產品採用第三世界貧農生產的有機棉。為了支持「環保時尚」的理念，艾瑪華特森甚至不收分文，免費為Alberta Ferretti操刀設計。

【2010/11/26 聯合報】