正綠真綠,GoodGuide說了算!

via : Newsweek. October 18, 2010. True Green.
25日出版的 Newsweek, 以"Want ot save the planet? Make a greener burger".做封面主題.
有幾篇文章:10 Big Green Ideas, Green Rankings: U.S. Companies,Green Rankings: Global Companies.........

True Green : GoodGuide’s mission is to help shoppers pick the greenest shampoo or toothpaste. But is that a business?是一篇內容最紮實的報導, 介紹 2007 年加大柏克萊Dara O’Rourke教授 創辦的GoodGuide網路綠色產品評鑑系統, 指引消費者如何買到一個「好」的「產品」。至於「好」產品怎麼定義呢？在時下製造-銷售流程日益複雜的年代，產品的生存週期從生產、包裝、鋪貨運輸消費、使用到回收，都會製造出許多問題。
GoodGuide能否變成賺錢的企業?似乎是看好的!( 不過在國內短期內恐怕不容易複製這個商業模式.) 以下是該網站推荐的產品:

Best brands, according to goodguide; a perfect score is 10

Men's Deodorant
7.2 Fa 24h Stick, Sport for Men
7.0 AXE Body Spray for Men, Essence
7.0 Degree Anti-Perspirant, Sport
7.0 Mitchum Anti-Perspirant, Clear Gel
6.9 Ban Anti-Perspirant, Original Roll-On, Unscented

Shampoo
8.7 Miessence Organic Lemon Myrtle
8.3 Nurture My Body
8.2 Terressentials Fragrance-Free Pure Earth
8.0 Sea Chi Organics Tasmanian Lavender
7.9 Gourmet Body Treats Vanilla Mint

Laundry Detergent
8.3 Seventh Generation Delicate Care
8.0 Green Works Natural
8.0 Ecos Free and Clear Liquid
7.9 Method Squeaky Green Sweet Water
7.4  Ultra Purex Natural Elements Apple & Melon

Toothpaste
8.7 Miessence Organic Mint
8.1 Tom's of Maine Whole Care Peppermint
7.9 Lavera Basis
7.7 Weleda Plant Gel
7.5 Biotene Antibacterial Dry Mouth With Calcium

p.s.
Miessence Organic 是筆者第一次知道的澳洲專業有機以直銷為主的新品牌, 評價高得太意外.品牌經營者ONE Group(Organics & Natural Enterprise.)命名見巧思. 其銷售系統有其特色.