It Gets Better,,,,,台灣綠色行銷應該容得下想像力

via: BrandChannel. Oct 20, 2010.
The It Gets Better video campaign is the brainchild of writer Dan Savage. His goal: encourage everyday folks and celebrities alike to upload videos on YouTube sharing their thoughts and experiences in messaging directed at LGBT youth at threat of cyber-bullying and suicide, and point them to resources such as The Trevor Project.
The movement has attracted more major endorsements in the past 24 hours, including Google staffers (above) and U.S. Secretary of State Hillary Clinton. Today has also been dubbed Spirit Day, with people (such as Canada's Liberal Party leader Michael Ignatieff) donning purple literally and virtually, including turning social profile pics purple, to show support for the cause.
Other high-profile contributors include comedians Ellen DeGeneres and Kathy Griffin, actors Neil Patrick Harris and BD Wong, Broadway stars, gossip blogger Perez Hilton, singers LeAnn Rimes and Eve, ABC's Modern Family actors Jesse Tyler Ferguson and Eric Stonestreet, the staff of MTV's Logo channel, Bravo TV's Andy Cohen and Project Runway's Tim Gunn.

選擇一個特定議題(社會議題或環保議題),愈細愈明確, 溝通會更動人有效.
透過Cause-Related Marketing善因行銷運作, 成就一個綠色品牌, 這是截自目前為止, 想得出來最棒構想.

What is LGBT?
LGBT（或GLBT）是女同性戀者（Lesbians）、男同性戀者（Gays）、雙性戀者（Bisexuals）與跨性別者（Transgender）的英文縮寫。1990年代，由於「同性戀社群」一詞無法完整體現相關群體，「LGBT」的用法（最初為「LGB」）便因應而生、並逐漸普及^[1]。在現代用語中，「LGBT」一詞十分重視性傾向與性別認同文化多樣性，除了狹義的指同性戀、雙性戀或跨性別族群，也可廣泛代表所有非異性戀者^[1][2]。另外，也有人在詞語後方加上字母「Q」，代表酷兒或對其性別認同感到疑惑的人（例如：「LGBTQ」）。