Will FTC's Revised "Green Guides" Make Green Marketers Blue?

"空洞訴求"是綠色行銷的道德議題, 也是哲學議題.
因為百分之百是目前做不到, 業者各憑本事, 漫天說話, 當然少數業者憑良心, 努力以赴改善產品; 訴求綠色時, 敘述誠懇 .這樣的業者若能生存十年, 大概造就一個偉大品牌吧.

US. FTC. proposed Revisions to "Green Guides" 值得有長期打算業者研究.

via:Sdialogue October 7th, 2010
The FTC proposed, among other things, that marketers avoid blanket claims that a product is “environmentally friendly” or “eco-friendly” because they are “nearly impossible to substantiate” and are likely to suggest “specific and far-reaching” environmental benefits that few, if any, of them have. The proposed changes also include new guidance on marketers’ use of product certifications and seals of approval, “renewable energy” claims, “renewable materials” claims, and “carbon offset” claims.