New upcycle case--Loopworks

Upcycling Gives Excess Clothing Fabric a Second Chance. July 1, 2010 ...Fast Company.

So last year, the three joined forces to launch a company to "upcycle" excess fabric into hip apparel for outdoor enthusiasts. Terracycle pushed upcycling into the consumer lexicon by making new products out of postconsumer packaging. Looptworks -- the name is a take on closed-loop, zero-waste manufacturing -- is among a new wave of startups that are tackling the other end of the garbage problem: preconsumer waste.

將服裝工廠廢棄物(零頭布料)回收集中, 加工製成戶外服飾, 是 Looptworks創辦宗旨.
繼TerraCycle之後,又一個成功的Upcycling品牌.
回收工業廢棄物,比起消費者廢棄物, 要容易得多, 複製Loopworks模式,比起Terracycle模式, 顯然容易得多.
但是TerraCycle模式, 在回收消費性產品包裝廢棄物的過程, 一方面得到品牌業者sponsor, 另一方面,與未來消費者深度互動, 顯然有其獨到創新意義.
前者操作執行容易; 後者過程困難得多, 但品牌力道較強勁.